The end of an era: Yoko Devereaux

yokoimage per nytimes

I first found the Yoko Devereaux line about three years ago while shopping in the Wicker Park area of Chicago…the pieces were simple but sharp-looking, the construction on some pieces looked unique…I instantly became a fan.  This past fall, I found the line for sale on (i.e. etsy but much more easily navigated)…the selection was great, and there were great buys at sale pricepoints too.

Earlier this month, the New York Times did an article on the line at their Brooklyn store.  Yoko D was launched in collaboration with Urban Outfitters this past April.

ALL THIS, but unfortunately, the line is ending 😦  Turning lemons into lemonade, the line is going out with a bang…a big sale begins today online…in stores tomorrow.  Tees are $5, down from $64-$69…Cardigans are $20 down from $96…deals like this aren’t an everyday thing…jump in!

Check it out at

I copped the tee below, and I think it’s the first in a long time I’ve paid more for shipping than for the item itself.

yoko4The white house on a hill behind the WASP-y family complete w/ an “H”…subversively New England!

yoko3s/s 09 from

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s