H&M, Mall of America style. Image taken from the flickr account of TaulPaul.
Given my settings, it’s always a stretch when it comes to what H&M advertises and what my local H&M releases onto the sales floor. Smart company. You would think that as a Swedish mega-retailer from afar, they might be fooled into the illusion that a store in the Mall of America could be a cash cow prime hotspot for hot trend pieces. Nope. It’s still just us the non-forward consumer here.
Message to H&M: Please take note of my sarcasm and do something nice for your customers here in Minneapolis who actually care.
Regardless, I always find myself making a trip every so often in the renewed hope that I will find that piece…you know, the one that you feel is a cheap but smart addition to your wardrobe…it’s the romance of the H&M ethos… My most recent trip was a couple weeks ago…and although I dream of the day Men’s Trend pieces — military band jackets and all — will pop up at my outpost, I think I’d sooner better serve myself by moving out East again.
Regardless, I managed to pick up the following two pieces, which I cannot wait to wear once the weather feels right:
This simple track jacket caught my attention because of the shimmery black fabric it’s made from. I found it in the divided section, and it also came in purple… The sheen lends an almost (I daresay) wet effect to the jacket, it’s thin enough to wear pretty soon…over a simple tee and a pair of either black or raw denim skinnies? At $29.90, the pricepoint is excellent.
A closeup of the material…
And then I picked up this second piece almost as an afterthought because I already have plenty of similar variations back in my closet.
Nothing earth-shattering here. It’s the standard $79.90 pricepoint trench H&M puts out every so often during the transition seasons. Only this time, it was in a dark navy, which is a trench color I have yet to acquire, so that was also a justification I guess. The details in this rendition are pretty good…I especially like the plaid lining inside.
It didn’t occur to me until more recently, however, that this trench might be one of the key items the company is trying to push for this coming fall. As new fall campaign images have surfaced, I’ve found myself taking a second look:
Model: Nick Snider. Images from H&M by way of models.com.
Model: Andres Velencoso Segura. Image from H&M by way of thefashionisto.com.
Now everytime I don my trench this fall, I’ll feel just as hot and sexy as Nick or Andres. I’m such a sucker for good advertising.