all images from Etiqueta Negra.
I first heard about Etiqueta Negra when I read of their New York store opening at the end of 2008. A leading supplier of menswear in its home country, Argentina, the Lafayette Street store opening signified the company’s entry into the US markets. I remember seeing images of the storefront and store interior, and making a mental note to check it out in person the next time I was in the city. However, I’ve now received notice that they have launched an online store. Per The Shophound, the label has been described as “Argentinian Tom Ford.” I also think it’s a very compatible answer to H&M’s COS division…which, who knows when if ever it’ll hit stateside. The collection is consistently clean and sharp and gives the sense of modern wear-to-work with taste and quality. “Etiqueta Negra” literally translates into “Black Label” in English, and I find the minimal name punctual and very suited to the collection.
I particularly like these monk-strap style shoes. Unfortunately, I cannot find them online for purchase. They are a part of the Spring 2009 collection…so if it’s Fall 2009 here, wouldn’t that translate to Spring 2009 down there across the equator? Regardless, I suspect their online store is an edited-down selection of their offerings…I’m particularly taking a liking to this duffle, it looks smart and tasteful for the man who wishes to travel in style but without garnering attention to his travel luggage — cause we all feel we need to give our LV Keepall a rest every so often — at $420 USD, the duffle is a very reasonable pricepoint, especially since it too, is canvas and leather.
Check out shop.etiquetanegra.us to see the rest of their online store.